BrandPOS Privacy Policy

A) General Information

BrandPOS is a product of BrandCrock GmbH. Protecting your personal data is a top priority for us. This privacy policy explains what personal data we collect, why we collect it, how long we store it, and what rights you have.

Controller

BrandCrock GmbH
Max-Planck-Straße 5
85716 Unterschleissheim, Germany
contact@brandcrock.com

Definition – Personal Data

We process personal data based on the following legal grounds:

Consent (Art. 6(1)(a) GDPR)
Contract performance (Art. 6(1)(b) GDPR)
Legal obligation (Art. 6(1)(c) GDPR)
Legitimate interest (Art. 6(1)(f) GDPR)

B) Data Processing on Our Website

Collection of Technical Access Data

When you visit our website, your browser automatically transmits certain information. This includes IP address, date/time of access, browser type, operating system, referrer URL, and pages accessed. This data is used solely for technical security and website optimization.

Cookies and Tracking Technologies

We use cookies to improve usability. Non-essential cookies (e.g., for analytics) are only activated with your consent. You can manage your preferences at any time via the cookie settings.

Tools in Use

We use Google Analytics, Facebook Pixel, and Hotjar for behavioral analysis. These tools rely on cookies and are only used with your explicit consent (Art. 6(1)(a) GDPR).

C) Use of BrandPOS App and Services

Data Processing in the App

When you use the BrandPOS app, we may process information such as your name, contact details, payment data, device info, and location data (with your consent). These are essential for providing our services.

Customer Support and Contact

If you contact us (e.g., via email or contact form), we store your details to respond to your inquiry. Legal basis: your consent or our legitimate interest in customer service.

CRM, Events, and Business Interactions

We collect company contact data, notes from conversations, and feedback to maintain strong B2B relationships. This data is used within our CRM system for service improvement and strategic communication.

Data Retention and Deletion

We retain your data only as long as necessary for the stated purposes or legal obligations. Once the purpose is fulfilled or retention periods expire, data is automatically deleted.